New startups focused on making specific aspects of software development more efficient, whether it’s through infrastructure, APIs, monitoring, or automation.

1. Auth0: Provides authentication and authorization as a service. Instead of developers building and maintaining their own user authentication systems, they can integrate Auth0 for secure login solutions.
2. Stripe: Specializes in payment processing, allowing developers to easily add secure payment gateways to their applications without needing to build from scratch.
3. Twilio: Offers communication APIs for voice, SMS, and video. Developers can use Twilio to add communication features to their apps without managing telecom infrastructure.
4. Datadog: Focuses on cloud monitoring and observability, providing developers and IT teams with tools to monitor performance, logs, and metrics across various platforms.
5. Sentry: Provides error tracking and performance monitoring for developers, helping them identify and fix bugs in their code faster.
6. Plaid: Simplifies financial services integration by offering APIs that connect apps to users’ bank accounts, enabling features like payments, balance checks, and transaction history.
7. Segment: Helps manage customer data by providing a unified API for gathering, cleaning, and routing data to various analytics or marketing platforms.
8. Zapier: Automates workflows by allowing non-technical users to create integrations between different apps and services without writing code.
9. Netlify: Provides a platform for automating web deployment and CI/CD pipelines for front-end developers, streamlining the process of hosting websites and apps.
10. HashiCorp: Focuses on infrastructure automation, offering tools like Terraform for infrastructure as code, Vault for secrets management, and Consul for service discovery and networking.
11. Algolia: Specializes in search-as-a-service, providing developers with fast, customizable search capabilities to integrate into their websites or apps.
12. Postman: Helps developers work with APIs more efficiently by providing a suite of tools for API development, testing, and collaboration.

GitHub: A platform for version control and collaboration. It allows developers to store, manage, and collaborate on code with Git repositories.

Heroku: A platform-as-a-service (PaaS) that simplifies the process of deploying, managing, and scaling applications, so developers don’t need to worry about the underlying infrastructure.

Slack: While known primarily for team communication, many development teams use Slack’s integrations with various tools (CI/CD pipelines, bug trackers, etc.) to streamline workflows.

Jira: A project management tool tailored for developers, allowing teams to plan, track, and release software with features like issue tracking and agile workflows.

Travis CI: A continuous integration service used to build and test software projects hosted on GitHub, making it easier for developers to ensure that new code changes don’t break existing functionality.

Firebase: Offers a range of cloud services, including real-time databases, authentication, and hosting, making it easier for developers to build mobile and web apps without managing back-end infrastructure.

New Relic: Focuses on application performance monitoring, helping developers observe how their software is performing in real time and identify bottlenecks or issues.

ButterCMS: A headless CMS (content management system) that allows developers to integrate content management into any app or website, without needing to build a CMS from scratch.

Vercel: Specializes in frontend hosting and deployment, focusing on performance and speed, and providing developers with an easy-to-use platform for deploying web apps.

Trello: Another project management tool often used by development teams, focused on task organization with a simple board-based interface.

Cypress: An end-to-end testing framework specifically designed for modern web applications, helping developers automate testing workflows and debug issues.

LaunchDarkly: A feature management platform that allows developers to release new features gradually or conduct A/B testing through feature flags, improving continuous delivery processes.

PagerDuty: Provides incident response management, helping developers and operations teams automate monitoring and alerting for faster incident resolution.

Rollbar: An error monitoring tool that helps developers identify, prioritize, and fix bugs in real-time across various platforms, similar to Sentry.

Cloudflare: A web performance and security company offering CDN services, DDoS protection, and more, so developers don’t need to build these from scratch for their apps.

CircleCI: Similar to Travis CI, it helps developers automate the testing and deployment of code in a continuous integration pipeline.

Octopus Deploy: A tool for automating the deployment of applications, especially in complex multi-server and multi-environment scenarios.

Kong: An API gateway and management platform, helping developers manage, monitor, and secure APIs across various microservices.

Elastic (Elasticsearch): Provides search, logging, and data analytics solutions through its search engine and associated tools, helping developers with real-time data analysis and search functionality.

GitLab: Similar to GitHub, but with more focus on DevOps, CI/CD pipelines, and end-to-end software development lifecycle management in a single platform.

Snowflake: A cloud-based data warehousing platform, offering scalable solutions for storing and analyzing massive datasets without requiring heavy infrastructure management.

Okta: A competitor to Auth0, Okta provides identity and access management solutions to help developers integrate secure authentication systems into their apps.

Ansible: An open-source automation platform that helps developers and operations teams with configuration management, application deployment, and task automation.

DigitalOcean: A cloud infrastructure provider that focuses on simplicity, making it easy for developers to deploy and scale cloud applications quickly and efficiently.

Kubernetes: While more of an open-source system than a startup, Kubernetes automates deployment, scaling, and management of containerized applications, streamlining DevOps processes.

Miro: A collaborative online whiteboard platform that helps distributed teams, including developers, brainstorm, plan projects, and collaborate visually in real time.

Tyk: An open-source API gateway and management platform, helping developers manage the lifecycle of their APIs, monitor traffic, and enforce security protocols.

HashiCorp Vault: Specializes in secrets management, helping developers secure and manage access to sensitive data (e.g., API keys, credentials) within their applications.

Fly.io: A platform designed for deploying full-stack applications close to users by utilizing edge computing, making global app deployment and scaling easier for developers.

PostHog: An open-source product analytics platform designed to give developers insights into how users interact with their applications, with no need to send data to external services.

Snyk: A developer-first security platform that helps find and fix vulnerabilities in code, open-source libraries, and containerized applications.

Rollout.io: A feature management platform similar to LaunchDarkly, allowing developers to manage the rollout of features in their applications via feature flags.

Render: A cloud platform for building and hosting apps with simple CI/CD pipelines, helping developers deploy web apps, APIs, and static sites with minimal configuration.

Kinsta: A premium managed WordPress hosting service that offers high-performance hosting and simplifies server management for developers working on WordPress projects.

Tailwind CSS: A utility-first CSS framework that helps developers quickly style web applications with minimal custom CSS, streamlining the front-end design process.

GitKraken: A Git GUI client that simplifies version control, making it easier for developers to manage repositories, branches, and merges.

Codacy: An automated code review platform that helps developers monitor code quality and ensure best practices are followed, with tools for static code analysis and security checks.

SonarQube: An open-source platform that helps developers manage code quality by providing continuous inspection of code, detecting bugs, vulnerabilities, and code smells.

Zapier: Allows developers and non-developers alike to connect various applications and automate workflows between them without writing code.

Retool: A platform that allows developers to quickly build internal tools using pre-built components, so they don’t have to code these tools from scratch.

Algoritmia: Provides an AI/ML marketplace and platform that helps developers integrate machine learning algorithms into their applications without needing deep AI expertise.

LogRocket: A tool for monitoring and logging user interactions with web applications, giving developers insights into user experience issues and debugging errors.

Figma: A collaborative design tool that’s become popular with front-end developers for UI/UX design, prototyping, and team collaboration in the development of web and mobile apps.

Linear: A tool designed to streamline issue tracking and project management for software teams, offering a simpler and faster alternative to Jira.

Supabase: An open-source alternative to Firebase, offering developers tools to build and scale applications with real-time databases, authentication, and serverless functions.

GraphQL (Apollo): A platform for managing GraphQL APIs, helping developers design, build, and query APIs with improved performance and flexibility compared to traditional REST APIs.

Coda: A document-based platform that combines documents, spreadsheets, and databases into a single system, making it easier for developers to create custom workflows and apps.

Docker: While not a startup, Docker is fundamental to modern development by enabling containerized applications. It helps developers package and deploy apps in isolated environments, simplifying DevOps.

Clerk: Provides authentication and user management services for React applications, making it easy for developers to integrate secure login, sign-up, and user management without building it from scratch.

Backblaze: Specializes in cloud storage and backup services, helping developers and businesses store large amounts of data reliably and affordably.

Glitch: A collaborative platform that allows developers to instantly create, share, and remix code for web apps, without needing to worry about hosting and deployment.

Apollo GraphQL: Focuses on improving the GraphQL ecosystem with a suite of tools that helps developers manage, query, and optimize GraphQL APIs.

Semaphore: A fast CI/CD platform that helps developers automatically test and deploy their code. It integrates with GitHub, Bitbucket, and GitLab for seamless automation.

Vanta: Helps companies automate security compliance (e.g., SOC 2, ISO 27001), giving developers a platform to streamline the audit process and maintain data security best practices.

Scout APM: A performance monitoring tool that helps developers identify and resolve performance bottlenecks in their applications through detailed performance metrics.

FaunaDB: A serverless cloud database that supports real-time applications by offering a scalable, transactional, and globally distributed database infrastructure.

Pusher: Provides real-time APIs that help developers add real-time functionality like chat, notifications, and live updates to their web or mobile apps.

Honeycomb: A platform for observability that helps developers debug and understand complex distributed systems by providing real-time insights into how systems behave.

Rookout: A debugging platform that allows developers to collect real-time data from live applications without needing to restart or redeploy the app, making debugging faster and more efficient.

CodeClimate: Offers tools for maintaining code quality by analyzing codebase health, technical debt, and providing automated code review insights for developers.

Codeship: A continuous integration and delivery (CI/CD) platform that automates the deployment of applications and integrates with services like GitHub and Bitbucket.

Airbrake: A tool for real-time error monitoring that helps developers identify, fix, and track errors in their codebases across web, mobile, and desktop applications.

LogDNA: A centralized log management platform that provides real-time logging insights for developers, helping them monitor and troubleshoot applications.

Terraform (HashiCorp): A tool for infrastructure as code, allowing developers to define and provision cloud and on-premise infrastructure using a simple, declarative programming language.

Couchbase: A NoSQL database that supports distributed, scalable, high-performance applications, offering features like caching, indexing, and full-text search.

Deepgram: Provides developers with speech-to-text APIs that use AI for real-time transcription and analysis of audio, making it easier to build voice-based applications.

Stream: Offers developers APIs to build scalable feeds and activity streams for apps, as well as chat and messaging functionality, without needing to manage the infrastructure.

Mux: Provides video streaming infrastructure as a service, giving developers the ability to add live and on-demand video functionality to apps with minimal effort.

ButterCMS: A headless CMS (content management system) for developers that lets them quickly integrate content management capabilities into websites or apps via APIs.

Netdata: A real-time monitoring tool for servers and containers that provides developers with granular metrics and visualizations for system performance and health.

Timely: An automatic time tracking tool that helps developers and teams understand where time is spent on coding and project management tasks, without manual entry.

Cloudinary: A platform that provides image and video management services, allowing developers to optimize and deliver media with minimal effort through APIs.

Salesforce Heroku: Provides a PaaS (Platform-as-a-Service) for developers to build, run, and scale applications entirely in the cloud, simplifying infrastructure management.

Magic: A platform that offers passwordless authentication services to developers, enabling secure login via email or social media without the need for passwords.

Fastly: A content delivery network (CDN) that helps developers improve the performance and security of websites and applications by providing real-time content delivery and edge computing.

Netlify: Simplifies the process of deploying and hosting static websites and applications, making it easy for developers to manage front-end builds, CI/CD pipelines, and serverless functions.

Turing: A platform that uses AI to help companies hire remote developers by assessing their coding skills, making the hiring process faster and more efficient.

WorkOS: Helps developers integrate enterprise-grade features like single sign-on (SSO), directory sync, and audit logs into their applications, simplifying compliance and security needs.

Framer: A design and prototyping tool used by front-end developers to create interactive UI components and prototypes with production-level code integration.

Replit: An online IDE that allows developers to write, test, and deploy code directly from a browser, providing collaboration features and a variety of programming environments.

LaunchDarkly: A feature flag management platform that lets developers control which users see which features in real-time, enabling gradual rollouts, A/B testing, and feature toggles.

Weaveworks: Provides GitOps-based Kubernetes deployment and monitoring tools, enabling developers to manage containerized infrastructure in an automated and declarative way.

Sourcegraph: A code search and navigation tool that helps developers search, understand, and work with large codebases across multiple repositories.

Bitrise: A mobile-focused CI/CD platform that automates builds, tests, and deployments for iOS and Android apps, helping developers ship mobile apps faster.

Pulumi: An infrastructure as code platform that enables developers to define and deploy cloud infrastructure using popular programming languages like JavaScript, Python, and Go.

Clubhouse.io: A project management tool designed specifically for software teams, offering lightweight and developer-friendly issue tracking and agile workflows.

Lob: Provides a suite of APIs that help developers automate the sending of physical mail (e.g., postcards, letters), integrating the physical world with digital services.

Fluentd: An open-source data collector for log files that helps developers and operations teams unify data collection and consumption for better log management.

Sendbird specializes in in-app messaging and communication tools, so developers don’t need to build chat functionality from scratch.

Cursor AI likely helps with coding assistance or automating parts of the development process, reducing manual coding effort.

MX, focus on financial data analysis, aggregation, and insights:

1. Yodlee

Specialization: Financial Data Aggregation and Analytics Yodlee provides APIs and solutions that aggregate financial data from multiple sources, enabling financial institutions and fintech companies to offer personalized financial services and insights.

2. Zest AI

Specialization: AI-driven Credit Underwriting Zest AI uses machine learning to analyze financial data and build more accurate credit risk models, helping lenders make better loan decisions with reduced default rates.

3. AlphaSense

Specialization: Market Research and Data Analytics AlphaSense provides an AI-driven platform that analyzes financial research, earnings calls, market trends, and news to offer insights for financial professionals, such as investors and analysts.

4. Numerai

Specialization: Quantitative Finance Data Platform Numerai crowdsources predictive financial models using machine learning. It provides financial data to data scientists to improve investment strategies and rewards them for accurate predictions.

5. SigFig

Specialization: Robo-Advisory and Wealth Data Analytics SigFig offers automated investment management and data analytics services, helping investors and financial advisors better manage portfolios with insights driven by data.

6. Xignite

Specialization: Market Data APIs Xignite delivers financial market data via APIs, providing real-time data on stock prices, currencies, commodities, and more, which can be used by developers to build financial apps or tools.

7. OpenFin

Specialization: Financial Desktop Operating System OpenFin provides an operating system for financial services, helping institutions integrate various financial applications and access real-time financial data on a unified platform.

8. QuantConnect

Specialization: Algorithmic Trading and Quantitative Research QuantConnect offers a platform for quantitative finance and algorithmic trading, providing financial data, backtesting, and development tools for traders to test and deploy trading strategies.

9. Kensho

Specialization: Data Analytics for Financial Markets Acquired by S&P Global, Kensho specializes in AI-driven financial data analytics, offering insights on macroeconomic events, market trends, and investment opportunities by analyzing large datasets.

10. Feedzai

Specialization: Fraud Detection and Financial Risk Management Feedzai uses machine learning and financial data analysis to detect fraudulent activities in real-time and help financial institutions mitigate risks in payments and banking.

11. Trunomi

Specialization: Customer Data and Privacy Management Trunomi focuses on consent and data rights management for financial institutions, enabling them to securely manage customer data and meet regulatory requirements while offering insights based on consented data.

12. Kabbage Insights

Specialization: Cash Flow and Financial Health Analytics Kabbage Insights provides small businesses with financial data analytics that track cash flow, spending patterns, and overall financial health, helping them make better financial decisions.

13. Credit Kudos

Specialization: Credit Scoring Using Open Banking Data Credit Kudos uses financial data from open banking to create more holistic and accurate credit scores, providing insights into consumer creditworthiness based on real transaction data rather than traditional credit scores.

14. Tink

Specialization: Open Banking and Financial Data Aggregation Tink provides financial data aggregation services and insights through open banking APIs, allowing developers and institutions to access transaction data, account balances, and customer insights.

15. Plaid Analytics

Specialization: Data Insights for Fintech Apps Plaid, in addition to data connectivity, offers analytics tools that help financial institutions understand customer behavior and provide personalized recommendations based on transaction and financial history.

16. Cube

Specialization: FP&A (Financial Planning & Analysis) Cube offers financial planning and analytics tools designed for finance teams to build better forecasts, analyze budgets, and create dynamic financial models, leveraging data for more accurate financial projections.

17. Quovo (acquired by Plaid)

Specialization: Financial Account Aggregation Quovo focuses on aggregating and analyzing financial account data across investment, banking, and insurance accounts, providing deeper insights for wealth management and financial planning.

18. Finicity (acquired by Mastercard)

Specialization: Financial Data Aggregation and Insights Finicity provides open banking and financial data APIs to power credit decisioning, cash flow verification, and payment solutions, helping financial institutions gain actionable insights.

19. Snowflake

Specialization: Cloud-Based Data Warehousing While not strictly a fintech, Snowflake’s data warehousing platform is heavily used in financial services for storing and analyzing vast amounts of financial data in a scalable and efficient way.

20. FactSet

Specialization: Financial Data and Analytics FactSet provides financial data and analytics tools to asset managers, investment banks, and other financial professionals to analyze market data, build models, and gain insights.

21. Vestmark

Specialization: Investment Management Analytics Vestmark offers portfolio and wealth management solutions with real-time performance and risk analytics, helping financial advisors and institutions optimize portfolio strategies.

22. Orum

Specialization: Financial Infrastructure and Payment Data Orum provides real-time financial infrastructure for instant payments and transfers, with data analytics helping to improve fund flows and liquidity across banking systems.

23. Codat

Specialization: SME Financial Data Integration Codat helps financial institutions and software providers access real-time financial data from small businesses by integrating accounting, banking, and commerce platforms to provide detailed financial insights.

24. YCharts

Specialization: Investment Data and Research YCharts provides financial data and research tools to asset managers and financial advisors, allowing them to visualize market trends, analyze investment portfolios, and derive actionable insights.

25. nCino

Specialization: Banking Cloud Solutions nCino offers cloud-based banking and financial analytics tools to streamline lending processes, risk management, and compliance by leveraging financial data.

Superhuman, an fast email service! My greatest question is how to design such a service and persuader users to try it on when incumbent products are rooted in user habitual behaviors? (next blog)